Mobile gaming applications are amazing tools that will allow you to reach out to new markets, namely younger demographics. Pente Group is uniquely positioned to create an innovative, interactive marketing tool for your consumer brand. Over 500 million people currently own an iPhone and they make regular purchases on Apple's App Store. There is over 40 000 active iPhone gaming applications currently on the App Store, with 85 gaming applications being uploaded every day. While the number of gaming applications is only slightly surpassed by the number of book apps, game apps outnumber all in terms of downloads.